Swift’s songs earned a 551 percent gain in on-demand audio streams in latest tracking week.
After Taylor Swift’s catalog returned to all streaming platforms on June 9, four of the superstar’s five studio albums re-enter the Billboard 200 chart dated July 1, including 1989, which jumps straight back into the top 40 at No. 31. The album has been absent from the top 40 for more than a year. (The latest chart’s tracking week ended on June 15, and the chart in full is scheduled to be posted to Billboard’s websites on June 20.)
In total, Swift’s catalog earned a 551 percent gain in on-demand audio streams in the week ending June 15, according to Nielsen Music. Her songs tallied 47.51 million streams in the week, up from 7.3 million in the week previous.
Swift’s most recent album, 2014’s 1989, generated 18.85 million steams for its songs in the latest tracking frame. The set returns to the Billboard 200 at No. 31 with 16,000 equivalent album units earned (mainly generated from streams). It was last in the top 40 dated June 4, 2016, when it ranked at No. 26. The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
Swift’s Red album bounces back to the chart at No. 88 (8,000 units, with a little more than 6,000 in SEA units: 9.51 million streams). Fearless also flies back onto the tally at No. 119 (6,000 units, of which 5,000 are SEA units, equaling 7.19 million streams), as does Speak Now at No. 133 (6,000 units; a little more than 4,000 SEA units: 6.7 million streams).
Swift’s self-titled debut album misses the Billboard 200 but still generated a little more than 3,000 units, of which slightly more than 2,000 were in SEA units (3.75 million streams).
None of Swift’s songs return to the Streaming Songs or Country Streaming Songs charts. However, her most streamed songs of the week were her Zayn collaboration “I Don’t Wanna Live Forever (Fifty Shades Darker)” (which was already available widely on streaming services via the Fifty Shades Darker soundtrack) with 2.99 million on-demand audio streams (up 6.2 percent), followed by “Blank Space” (2.38 million, up 906 percent), “Shake It Off” (2.27 million, up 747 percent), “Bad Blood,” featuring Kendrick Lamar (2.02 million, up 910 percent), and “Wildest Dreams” (1.96 million, up 950 percent).