Following the heavy, cinematic clip for “We Found Love,” Rihanna returns to lighthearted fare in the crotch-grabbingly happy-go-lucky music video for “You Da One,” which premiered online on Friday (Dec. 23).
As the only person shown traipsing around a film set in the black-and-white video, Rihanna exudes sexuality, whether she’s touching her bowler hat, strutting toward the camera with a pimp cane or draping herself over a giant ball. The video also features the Barbadian pop star grabbing her crotch 11 times during its 3:28 running time, and a crotch thrust at the 2:25 mark that’s a bit reminiscent of Michael Jackson’s moves.
“You Da One” is the second single from “Talk That Talk,” Rihanna’s sixth studio album released last month; the disc’s first single, “We Found Love,” just notched its eighth consecutive week at the top of the Hot 100. “Love” becomes Rihanna’s longest-leading No. 1 hit; 2007’s “Umbrella” with Jay-Z, and 2010’s “Love The Way You Lie,” featuring Eminem, previously held the top spot for seven weeks.
Earlier this week, Rihanna took to Twitter to blast the Dutch magazine Jackie for referring to her as a “n—abitch” in a recent article. Eva Hoeke, the editor-in-chief of Jackie, resigned on Tuesday following the incident.